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Guerlain Paints It Black


When Guerlain launched its Rouge G lipstick series two years ago, we were legitimately psyched. The 25 shades of crushed ruby-infused pigments were well and good, but it was the white gold bullets that had us switching into stockpile mode. One part keepsake, one part spygear, each objet d’art had a secret flip-door mirror that revealed itself once the lipstick was popped out of place. As far as we’re concerned, the design has always been ripe for a reprise, and reprised it has been. Behold, the new Guerlain Noir G mascara. An onyx adaptation of the original gilded tube, it features the same secret flip-door mirror, only now it houses a lengthening and curling mascara wand, which is covered in an ultra-black glossy formula enriched with artemia salina, a plankton extract that helps to regenerate lashes by stimulating keratin. Again, this is all well and good. But we’d be lying if we didn’t say the packaging is the big draw. The best part: It’s refillable, meaning that mascara application will never again be a dull affair.

Photo: Courtesy of Guerlain

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