Selling The Scent Of Endurance
Anyone who has breathlessly rode their way through one of SoulCycle’s notoriously heart-pumping, sweat-inducing classes knows that the average gym experience it is not. Besides a soundtrack that extends beyond the usual bass-heavy, autotune-reliant exercise fare, the cycling centers look better outfitted for a massage than a workout—so much so that the company actually calls them “fitness sanctuaries.” One permanent fixture that always manages to make your ride far more pleasurable: those heavenly grapefruit-scented candles that are scattered around each studio. The aroma of the citrus fruit is a natural mood-booster—something that was certainly not lost on Jonathan Adler, the New York-based design brand behind the cardio studio’s signature scent. In a bit of good news, the zingy votive will become available for purchase this week, which means you can now use it as an at-home motivator—or a pleasant room refresher that makes lounging around on your couch that much more uplifting.