Style.com

July 30 2014

styledotcom Jogging in Chanel like it's totally casual. stylem.ag/1lehRLW pic.twitter.com/ETvQtT2fjI

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Sheer Genius

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We’re big supporters of the full-blown, in-your-face, super-strong statement lip. Why wear a lipstick if it isn’t high-impact, we’ve always thought? Every once in a while, though, a sheer bullet comes along that makes us soften our hard line on intensity. The latest contender is YSL’s new Rouge Pur Couture Golden Lustre. It is to the French house’s original Rouge Pur Couture what its Rouge Volupte Perle is to the original Rouge Volupte. Translation: It boasts the same silky texture and gorgeous range of colors as its more opaque predecessor, but with a lighter load of pigment that has been bolstered by an explosion of microscopic, metallic sparkles. Yellow, white, and pink gold have been micronized to give all 11 shades an insane reflective quality, without ever verging on gaudy. The key is the near imperceptible size of the glitter particles, which combine to create a subtle, gilded foil-like finish rather than anything that actually appears flecked. A proviso for intrigued parties: Because the color imparted is more of a see-through stain than a solid lacquer, a flawless base is imperative. If you start with a lip scrub (we’re big fans of Sara Happ’s pout exfoliators) and follow up with a balm, letting it dry down completely before applying the lipstick, you should be able to get all the benefits of going sheer. Which, it turns out, are numerous.

Photo: Courtesy of Yves Saint Laurent

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