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August 22 2014

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Stella To Debut A New Fragrance; Justin Targets A New Perfume Demographic; And More…

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Stella McCartney has an early Christmas present for die-hard fans of her signature scents. The designer has announced that she’s been hard at work on a second fragrance called L.I.L.Y, which references its lily of the valley heart and the pet name acronym Paul McCartney made up for Stella’s mom, Linda: “Linda I Love You.” Too cute. [WWD]

In a clever bit of advertising, Justin Bieber is now trying to sell his Someday fragrance to fathers, rather than their tweenage daughters. “Hey Dad, it’s Justin,” the new TV spot begins. “Your daughter wanted us to chat. I feel like we got off on the wrong foot. I get it. I’m a huge mega-star. I’ve got a full head of hair. I get it,” Bieber continues before implying that it’s better their daughters fantasize about him than any real, live boy-next door. The takeaway somehow? Buy my fragrance. The kid’s got an ego, that’s for sure. [NYDN]

Daughters looking for a last-minute gift for their dads should consider a different fragrance—one with a far less aggressive marketing campaign: YSL has just re-released four of its best-selling men’s scents for the holidays including Pour Homme, Jazz, M7 Oud Absolu, and Rive Gauche Pour Homme. [GQ]

Photo: Courtesy of Stella McCartney / WWD

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