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April 16 2014

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Taylor Swift’s CoverGirl Ads Come Under Fire; Rihanna’s Manicure Must-Have; And More…

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After almost a year of ad-banning across the pond over excessive photoshopping and unsubstantiated claims made in beauty campaigns, CoverGirl has voluntarily removed ads for its NatureLuxe Mousse Mascara, including the spots featuring spokesmodel Taylor Swift, after the U.S. National Advertising Division (NAD) alleged that the images made unsupported assertions about bigger, fuller lashes. [HuffPo]

Rooney Mara’s on-screen makeup look in The Girl With the Dragon Tattoo, courtesy of Pat McGrath, is detailed below, but off-screen Mara is all about tinted moisturizer, concealer, pressed powder, NARS Multiples, and a surprise fragrance she discovered on the movie’s set. “When I was screen-testing for [The Girl With the Dragon Tattoo], all of my clothes had this smell on them. I asked the wardrobe lady, and she’s like, ‘The woman who makes the clothes, it’s the smell that she puts in it.’ That woman has a candle and a perfume line, so I do wear her perfume—Agatha Blois Carnival Wax, Black Amber.” [Allure]

It isn’t only metrosexuals buying those expensive, just-for-men products these days. According to recent studies (and our Year in Beauty feature), men have changed their attitude in the past half decade and now view well-maintained skin as an investment in professionalism instead of as a vanity mark. The biggest draw: multitaskers, like sunscreens that double as moisturizers. Embracing a 12-step beauty regimen will presumably come with time. [NYT]

Ever wonder how Rihanna maintains a near-perfect manicure, be it zebra-striped, black, red, or cheetah? The answer is CND Shellac. Apparently, Ri-Ri was one of the polish hybrid’s first celeb fans. [Us Weekly]

Photo: Courtesy of Proctor & Gamble

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