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April 20 2014

styledotcom Platinum blond? So predictable! stylem.ag/1l3QRnh

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A Spray Tan Of His Own

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For spray-tanning loyalists, James Read needs no introduction. Britain’s man with the golden gun memorably turned Rosie Huntington-Whiteley’s very visible limbs an unbelievable shade of bronze for her Burberry Body campaign last summer, and in addition to misting fellow Brit Ellie Goulding, Read frequently tends to visiting dignitaries like Mariah Carey and Lady Gaga. Over the past decade, Read has worked his way through the industry’s best self-tan brands, trying and testing them all. But there comes a time in every connoisseur of DHA’s life when he has to make a mist of his own. For Read, that time is now. “It was vital for me to create a tan that didn’t look, feel, or smell like a traditional fake tan,” he tells Style.com of his brand-new, quick-dry, James Read Salon Spray, which just launched exclusively at the Sanderson Hotel’s Agua Spa. “It had to offer the most natural results possible and give clients the opportunity to simply tan-and-go.” The resulting formula is packed with aloe vera, vitamin E, and glycerin to keep skin smooth while a balance of red, green, and blue pigments works together to create near perfect color matches for every skin tone. The long-lasting, odorless mist applies evenly, fades naturally, and can simulate the effect of “anything from two weeks in the Caribbean to a weekend in Cannes,” Read explains, adding that the key to the product’s exceptional faux glow is a meticulous layering process. “It’s about looking real,” Read surmises—even if you can’t get to the islands or the French Riviera anytime soon. You don’t need to book a trip to London to partake in Read’s customizable sprays, either. Word on the street is that his professional tan system is poised to cross the pond later this year.

The Agua Spa at the Sanderson Hotel, 50 Berners St., London, 44-020-7300-1414, www.sandersonlondon.com.

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