Drugstore Discovery Of The Week: Keratin, Closer To Home
As anyone who has perused a hair salon menu recently is well aware, the words “keratin treatment” are as common a presence nowadays as “deep condition” or “bang trim.” The super-charged ingredient has become synonymous in beauty circles with a silky, smooth, hair commercial-quality mane, but with the in-salon Brazilian keratin straightening system being as maligned as it is praised, other options for getting unruly hair have been debuting in droves. The latest contender in the frizz-destroying game, Keratin Infusion, comes courtesy of drugstore heavyweight Suave. While all the products in the lineup are based around the potential of the hair-fortifying keratin molecule, it’s the 30 Day Smoothing Kit that really manages to, ahem, shine through. The three-step kit aims to mimic the smoothing effects of a salon-bound keratin treatment in under an hour: First you comb in the smoothing cream and let it sit for up to 25 minutes (depending on your texture); then you rinse thoroughly and towel-dry, wicking all moisture away, before applying the cuticle seal cream. The finishing step is a slathering of the heat-defense leave-in conditioner, which you put on before blowing hair out into a straight style. Appealing as this all seems, it should be pointed out that the kit is not for everyone—specifically those with hair that is chemically straightened or relaxed, recently colored, or anyone whose chosen hue falls in the extreme category (bleached, fire engine red, etc.). But for those who do qualify, the effects can last up to a full month after application. And with a price tag that is downright paltry ($13 a pop!), Suave’s latest may just be its smoothest move yet.