Drybar Heads North
After officially going bicoastal in September with its first location in Manhattan, Drybar has now set its sights on empire-building. Alli Webb’s blow-dry-only concept salon opened its second store in New York this week, setting up shop at Le Parker Meridien’s brand-new Underground beauty and wellness destination. In collaboration with interior designer Colum McCartan, the luxe hotel in midtown is about to unveil a new 20,000-square-foot mecca for primping, priming, and snacking on organic vegan smoothies. Located in the property’s ample subterranean space that used to house a series of racquetball courts and a Gravity Fitness, the Underground will include a redesigned fitness studio, a Petite Blue Dog Café where you can procure preservative-free locally grown ingredients post-workout, an uptown location of Tenoverten, Tribeca’s go-to for manicures and brow grooming, and Moonshine, Le Parker Meridien’s first-ever spa, which will simply specialize in facials and massages when the concourse opens its doors on March 5. For now, just Drybar is operational, although it’s worth the trip as a stand-alone venue. Just like its sister store in the Flatiron District, the studio offers its regular menu of five different blow-out styles that range from straight and sleek to wavy and high-volume with nine chairs and a selection of styling products from Morrocanoil, L’Orél Paris, and Tigi to boot. And here’s the hook: The uptown outpost will be open until 10 p.m. on Thursday, Friday, and Saturday, which should be music to the ears of editors (and beauty enthusiasts) who keep late hours at offices above 42nd Street.
Drybar at The Underground at Le Parker Meridien, 119 W. 56th St., NYC, (212) 245-5000, www.parkermeridien.com.