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subscribe to beauty blog via RSSHourglass Unveils An Immaculate Invention
January 18, 2012 1:54 pm
For the oily-skinned masses, finding skincare products that won’t exacerbate greasy tendencies is often a lifelong struggle. Harder still is finding makeup that stays in place, blends to a seamless finish, and won’t intensify shine. But Hourglass is promising all this and more with its new Immaculate Foundation. Billed as a “liquid powder,” the California-based brand has issued a “no shine, no blotting” guarantee with every bottle of the featherweight formula that glides on with a creamy feel and instantly dries down to a velvety matte finish. The oil-free base is also packed with active skincare ingredients so it helps improve the texture of your complexion with every use. Phytostem edelweiss slows collagen degradation to reduce wrinkles, while lavandox, an ingredient extracted from Spanish lavender, is a known muscle contraction inhibitor that helps to diminish the appearance of fine lines. Available in eight shades, it’s good for blemish-prone skin and really anyone who is looking for a soft-focus effect. We usually veer toward dewy-finish makeup, but to be perfectly honest, this one is winning us over: It’s one of those rare products that you slather onto one hand, compare to the other, and then totally marvel at the difference. Hourglass artistic director Gina Brooke recommends applying it with the brand’s No. 2 foundation brush, but using your fingers to pat it on in a downward motion—”towards the growth of your hair,” says Brooke—is almost a better bet. The natural warmth from your fingertips will help blend the product that much better.
tags: Gina Brooke, Hourglass Cosmetics, Immaculate Liquid Powder Foundation, Makeup
