April 20 2014

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NYR Organic’s Domestic Bliss


Since opening its first shop in London’s Covent Garden in 1981, Neal’s Yard has become one of the U.K.’s most well-loved brands when it comes to highly active, organic skincare. As a veritable pioneer in the green beauty market, its blue glass apothecary bottles are pretty much synonymous with noteworthy, natural products. We’ve known about Neal’s Yard for a while, but two recent events have pushed the British brand toward the top of our radar: to build a bigger U.S. presence, Neal’s Yard’s has rebranded itself as NYR Organic in the states, launching a corresponding U.S. e-commerce site in the process. The second, and no less significant occurrence, is that we recently learned that one Daphne Guinness is a big NYR fan, and anything Daphne is into is A-OK by us—that transcendental meditation session-turned-fashion show held in a coffin included. As part of its continued evolution, Neal’s Yard is using its expertise in aromatherapy to enter the home fragrance market. A natural beeswax and botanical wax candle handmade on a farm on the northern coast of Cornwall, a reed diffuser made with sustainably sourced reeds (obviously), and a refreshing room spray are now available in three different scents—Calming, a soothing blend of rose and geranium; Balancing, a grounding mix of bergamot and patchouli; and Energizing, an uplifting combination of orange, grapefruit, and mint. They’re perfect for your next dinner party—or wake.

Photo: Courtesy of NYR Organics