August 21 2014

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Tarte Puckers Up


Since stumbling upon the many benefits of maracuja oil on a sourcing trip to the Amazon, Tarte founder Maureen Kelly has been putting the essential fatty acid-rich elixir into a bounty of her naturally minded makeup launches. Its latest cameo is in the company’s Divine Shine Lip Gloss. Branded as “health food for your lips,” the shine enhancers come in ten shades, each of which has been infused with conditioning sunflower seed oil, brightening and soothing vitamins C and E, and maracuja oil, which helps replenish and rebuild the delicate skin around the mouth. The resulting gloss is a bit thick for its click-pen applicator (editor’s note: Pump a bit out onto the back of your hand and use your finger rather than the brush tip to apply), but it wears impressively well; once the initial shine has dissipated, you’re left with a supple, smooth aftereffect that’s anything but sticky.

Photo: Courtesy of Tarte Cosmetics

Natural Beauty