August 28 2014

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“American Dream Beauty,” Backstage At The Row


Requesting “American dream”-caliber beauty from a makeup artist when the model call time for a show is 5 a.m. is asking a lot. But if any makeup artist is up to the task, it’s Tom Pecheux. “Fifty percent of good makeup comes with good skincare,” the face painter said in the wee hours of the morning backstage at The Row yesterday, where he was conducting facial massages with Sunday Riley’s Good Genes treatment cream and its Juno Serum for Body (it’s a bit lighter than the line’s similar omega oil-rich formula for the face). “It just gets rid of the puffiness and the lines,” Pecheux said of taking the extra step to stimulate the skin before starting in with foundations and primers. “And more than anything, it makes the girls feel well treated”—”girls” being the models, Mary-Kate and Ashley Olsen, and hairstylist Odile Gilbert, who all took a turn in Pecheux’s chair.

Going for a completely classic look, Pecheux alternated between Riley’s Light Foundation and its more opaque cream formula before building up brows and applying a slight shadowed veil to lids. Skipping mascara in favor of Riley’s Eye Shadow in Little Black Dress, a dark charcoal powder that he “painted” onto the roots of lashes for definition, Pecheux turned his attention to crafting “pinky, rosy, bronzy” cheeks, which he highlighted with Riley’s shimmering Eye Shadows in Moon Dust and Camille. “American dream beauty is not easy to get,” he joked, slicking on a coat of its Lip Gloss in Chameleon, a brownish berry pigment that the makeup artist applied three hours before the Olsen’s first presentation of the day so it left a natural stain on lips without all the shine. “It’s like what I do at Ralph,” Pecheux surmised, comparing the face to the kind of American, upper-crust look he’s become accustomed to whipping up for Ralph Lauren. “But this is a little more urban,” he insisted. “You could think of Gwyneth Paltrow.”

Or an “American girl aristocrat,” Gilbert chimed in, putting her stamp on a series of sleek side-parted updos by brushing hair up at the hairline and fashioning a mix of soft ponytails and chignons using Kérastase’s Double Force hair spray for slight hold. “For years, everyone was doing flat side parts, but here we’ve brushed the hair up on the side and suddenly, it’s not trying too hard—just like the clothes.”

Photo: Courtesy of Sunday Riley

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