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April 19 2014

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Nail Rock X Meadham Kirchhoff X Topshop

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Since Brit beauty queen Zoe Pocock’s Nail Rock overlays touched down on this side of the Pond with an exclusive launch at Nordstrom in December, they’ve developed a steady stream of American acolytes—so much so that they went mass last month, rolling out to CVS stores nationwide. Pocock’s secret to success, in our estimation, is her fashion ties, which have allowed her to create nail prints and patterns for brands like Mulberry and Meadham Kirchhoff that are simply superior to the barrage of similar offerings already on the market. The runway is actually where we caught our first glimpse of Pocock’s specialty tips, which were instrumental to the beauty collaborations afoot backstage at Meadham Kirchhoff’s whimsical Spring show. To round out hair artist James Pecis’ painted platinum wigs and the limited-edition, glitter-encrusted lipstick bullets of MAC Ruby Woo the show’s opening act of Courtney Love impersonators pulled out of their cleavage, Pocock provided custom-made nail designs, each of which was more quirky than the next—think: vintage teddy bear illustrations on a pastel yellow base and fifties-era toy ponies painted onto a background of light blue lacquer. Now, five months later, the overlays are about to arrive at Topshop. Eight total prints should be hitting shelves next week—just in time to round out any NYFW manicure ideas you may already be throwing around.

Photo: Courtesy of Nail Rock

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