August 22 2014

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RMS Beauty Has Its Eyes On The Prize


My first encounter with RMS Beauty’s Rose-Marie Swift was a memorable one. It was about three years ago, when the face painter’s brand of 100 percent natural makeup was just taking off and I met her at her apartment—her apartment!—to pick up product for a shoot. We got to talking about her impressive formulas that are packed with nourishing, all-organic ingredients, and she recommended I try her pure mineral Cream Eye Shadow in Seduce, a glistening chocolate brown. Also there: Miranda Kerr’s yorkie, who Swift was pet-sitting while the Victoria’s Secret model, a friend and client, was out of town. Like Kerr, I became a fast fan of Swift’s products—particularly the ultra-creamy shadows, which Swift is about to expand upon. This month, the green-leaning makeup artist will introduce two new shades of her multitasking lid enhancer, which doubles as an eye cream to moisturize as it imparts a gorgeous wash of color. Karma is a dark brown with silver undertones, and then there’s Solar, an antique gold that was so popular on its first run Swift is bringing it back. Apply liberally.

$28, available February 14 at

Photo: Courtesy of RMS Beauty



  1. Citygirlinred says:

    Rose-Marie Swift is very talented and nice, she gave me a Q&A for my blog and I am so grateful!

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