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July 26 2014

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Seeing Red, Backstage At Victoria Beckham

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According to Redken creative consultant Guido Palau, Victoria Beckham is still creating her image. “Her image has been her, but she’s really moving away from that, and over the next few seasons it will become more apparent.” There’s still a ton of Victoria in everything Beckham does, though—which is to say that her special brand of streamlined sex appeal continues to be inherent to her collections, their beauty components included.

To complement her Fall offering, Palau opted for very simple, minimal hair, as we’ve seen him do at shows like Alexander Wang already this week. “This woman is much more rich, much more uptown,” he said, comparing the two shows, both of which included blow-outs with Redken Satinwear 02 Ultimate Blow-Dry Lotion and extensions that were razor-cut into a uniform, blunt length. The key difference was that Beckham’s models got deep side parts and a super-flat, glossy finish. “It’s dead, dead flat,” Palau reiterated, coating the sides of the head with Redken Shine Flash 02 Glistening Mist and smoothing out the hairline with its Hardwear 16 Super Strong Sculpting Gel for “a little flash in front.”

“You don’t need to build hair up for glamor,” he insisted—although adding a gorgeous, velvety red lip to the equation certainly helps. “[Victoria] wanted the girls to look really strong and beautiful but still fresh,” makeup artist Diane Kendal explained, prepping skin with a combination of Sunday Riley Juno Serum and its Good Genes, which she topped off with Riley’s brand-new Tinted Primer for a veil of light coverage. As for that perfect crimson mouth, Kendal precisely lined lips before using a brush to paint on strokes of Riley’s new Lipstick in Persuasive. To add intensity and “a more modern feel,” Kendal dusted Riley’s Soft Focus Loose Powder in Transparent Light onto the pigment, topping that off with a sprinkle of bright orange blush. “It gives a little more of an edge,” Kendal said of the matted-down mouth, a trend that’s becoming an early favorite among face painters in New York.

Photo: Luca Cannonieri / GoRunway.com

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