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August 23 2014

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Two Mascaras Are Better Than One

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Last season at The Row, Tom Pecheux let us in on a little secret. Rather than stick to one shade of mascara, Estée Lauder’s creative director of makeup prefers to use black on the top lashline, typically only at the roots, and brown on the bottom. “All black is too dense,” he explained, producing a dual-ended prototype product he had designed for the beauty giant that had both lash-amplifying hues in one slim tube. Five months later, that prototype has been given a fancy packaging makeover and an even fancier new name. Lauder’s Sumptuous Two Tone Eye-Opening Mascara debuts in April, but it has already been making a splash backstage, where it was instrumental in creating the “twisted dolls” at Derek Lam. “Black opens the eye and lifts it up, but when you put it on the lower lash, it kills the lift and drags everything down,” Pecheux elaborated yesterday, reserving the glossy, chocolaty pigment for bottom lashes only. Available for preorder on Estée Lauder’s Web site now, there are two other shade combinations for your eye-opening pleasure, including Black and Rich Blue and Black and Rich Plum. We haven’t spied those backstage yet, but with the season’s early influence on eyes, we imagine they’re bound to show up—and soon.

Photo: Luca Cannonieri / GoRunway.com

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