September 2 2014

styledotcom Want to know what's in our EIC's wardrobe? Of course you do. Dirk Standen on @thecoveteur:

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Color Mind Over Matter


Anyone who’s ever gotten their hair colored knows that a freshly dyed shade of golden blond or bright red tends to go pear-shaped fairly soon after it leaves the salon. The major culprits for this degradation of brightness and opacity are UV exposure (read: brassiness), hard water (read: dullness), and heat styling (read: fading), all of which are sadly unavoidable. Or make that nearly unavoidable. In an effort to preserve their handiwork, the color team at Bumble and Bumble has helped develop a collection of products to keep color intact using a high-tech ingredient they’ve termed the Color Minded Color Preserving Complex. The dual polymer forms a netlike, watertight shield around individual strands to prevent washout and is at its strongest in a new five-minute professional treatment that promises to keep color in its original splendor for up to 40 shampoos. The Color Minded range is rounded out by a sulfate-free cleanser, sesame seed and jojoba oil-infused conditioner, UV protective lightweight styling cream, and a shine-promoting serum, so you can maintain the results of your service in the comfort of your own home. At a recent demonstration, we were amazed when we saw a series of before-and-after hair swatches. Coppers and blondes stayed as true as they were on the first day of the dye job weeks later—which will be no small feat as we head into the color-punishing days of summer.

Bumble and Bumble Color Minded collection, $29 to $32,

Photo: Courtesy of Bumble and Bumble

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