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August 1 2014

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Drugstore Discovery: Aveeno Aisle-Hops

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Among the drugstore beauty giants, Aveeno’s name has become synonymous with supremely gentle skincare. Its products are constantly name-checked by dermatologists, editors, and even those like, say, my mother, who seek the counsel of neither, for their forgiving nature. As of this month, Aveeno is extending its reach upward. Its new Pure Renewal collection refocuses the brand’s simple, natural-minded philosophy on haircare. Seaweed extract is the star ingredient in the shampoo and conditioner, both of which are designed (much like the skincare products) to soften and cleanse while simultaneously replacing the hair’s moisture levels. That they are also free of sulfates, parabens, and synthetic dyes makes them a boon for those who regularly dye, cleansing without stripping their bottle-born hues. All in all, ideal choices for anyone who likes to give their hair the same TLC they give their complexion.

$6.50 each, at drugstores.

Photo: Courtesy Photo

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