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July 31 2014

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EXCLUSIVE: Josie Maran And Her Model Citizens Brigade

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Josie Maran is pretty much the poster child for the kind of eco-entrepreneurism that has beset the beauty industry for the past ten years. A former face of Maybelline and Guess, Maran discovered the multitasking miracle that is argan oil while traveling for shoots and went on to make it the core of her green-leaning, eponymous beauty brand. “I love argan oil because it is an all-around wonder ingredient and multitasking product,” the northern California native says—which should come as no surprise to anyone familiar with her line. Maran has managed to put the nourishing, amber elixir into everything from eye shadows and lip stains to shimmer sticks and blush. But her latest quest is to use the prized ingredient to make the world a better place.


Next Tuesday, in honor of Earth Month, Maran will launch her Model Citizen campaign with a public appearance at Sephora on Fifth Avenue from 6 to 7 p.m.—an initiative for which she has enlisted a few of her fellow leggy do-gooders to help create positive change through beauty. Petra Nemcova and Angela Lindvall will be on hand with Maran at the event to present three limited-edition bottles of her classic 100 percent Argan Oil, which the women have adorned with their own handmade designs. Each label reflects the personal relationship that each model has with a specific charity: Maran regularly works with Women for Women International, a nonprofit that generates support for female survivors of war to help provide them with the tools to become self-sufficient; Lindvall, the founder of the Collage Foundation, which aims to stimulate environmental awareness, has dedicated her bottle to Healthy Child Healthy World, an organization that empowers parents to protect children from harmful chemicals by getting the word out about unnecessary toxic risks to children’s health; and Nemcova will be supporting her Happy Hearts Fund (HHF), the campaign she set up in 2005 after surviving the tsunami in Thailand, which is dedicated to rebuilding schools and restoring hope and opportunity in the lives of children after natural disasters. But it all sounds a lot better when Maran talks about her friends, their causes, and “the little bottle that could” in this exclusive video. Click above to watch and read on to find out about the models’ artistic inspiration.




The Model Citizen: Josie Maran

The Bottle: “I wanted my bottle to be a celebration of how women can lift each other up and create meaningful change in the world around us. When I think of the people I turn to for advice, inspiration, and support, it’s the women in my life who come to mind.”

The Argan Experience: “Morning and night, I use Josie Maran Argan Oil as my daily moisturizer. Not only can I use it on my skin, but also on my hair and nails. When I have a few moments to relax, I like creating at-home spa recipes like Lavender Argan Mist and Argan Oil Peppermint Foot Scrub.”


The Model Citizen: Petra Nemcova

The Bottle: “No one in this world should suffer or endure hardship, and when children are impacted by natural disasters, they need our help, hope, and uplifting. A new, safe school brings them a sense of normalcy, starts a healing process from trauma, brings opportunities for a brighter future through great educational tools, and inspires the community. On my bottle, I wanted to illustrate this uplifting sentiment of a new school bringing a new future. The heart balloons representing the Happy Hearts Fund logo are carrying the child to a land of opportunities for them, their family, and their whole community.”

The Argan Experience: “My favorite use of Josie Maran Argan Oil is for damage repair when my skin screams for help after flying and needs a boost of healthy vitamins and nutrition.”


The Model Citizen: Angela Lindvall

The Bottle: “An environment free from toxins and harmful chemicals shouldn’t have to be a dream for the future—it should be our reality. The dandelion [on my bottle] embodies our collective wish to protect and preserve the planet for generations to come.”

The Argan Experience: “I use Josie Maran Argan Oil for everything!! But I especially love to put it on my boys after their bath to help with dry skin.”

Photo: Courtesy of Josie Maran

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