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August 27 2014

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Florence And The Kiehl’s Recycling Machine

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In addition to its international renown for hawking some of the best apothecary-style grooming products on the market, Kiehl’s is getting something of a reputation for do-gooding as well. After yet another round of its successful celebrity-designed Label Art series wrapped last year, when the beauty brand donated the sales of limited-edition tubs of its fan-favorite Rare Earth Deep Pore Cleansing Masque with cap designs from fashion maven Chloë Sevigny and Dexter‘s Michael C. Hall to the Waterkeeper Alliance, the one-time East Village pharmacy is back at it for 2012. Just in time for Earth Day, its fourth label campaign features a new set of limited-edition Rare Earth Deep Pore Cleansing Masques, this time with designs from Florence Welch, Mark Ruffalo, Rosario Dawson, and Spike Lee. One hundred percent of the proceeds from the sale of the four collectible jars will be donated to the nonprofit Recycle Across America organization, which ties into Kiehl’s larger Recycle & Be Rewarded program, in which you can bring empty containers into its stores to be recycled and reap the reward of free products in the process. An extra boost of celebrity support comes via photographer Timothy White, whose lens captures the unique style of each star’s bright artwork. While they’re all good, of course, we’re partial to Dawson’s abstract mountain-scape and Welch’s interplanetary heart. The initiative just launched on Kiehl’s Web site, which means you can now detoxify, cleanse, and shrink pores with a healthy portion of Amazonian white clay while paying it forward to Mother Earth.

Photo: Courtesy of Kiehl’s

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