August 22 2014

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From Hungary, With Love


By all accounts, the BB Cream insanity has officially reached its saturation point. After a slow creep into the U.S. market last year, Asia’s favorite do-it-all skin-saver has seen at least five—count them, five—new formulations this spring alone, from brands like Garnier, Clinique, Illamasqua, and not one but two different versions from Christian Dior Beauty. It may sound like overkill, but the sun-protecting, antiaging, hydrating, dark-spot-correcting multitasker can’t lose at the retail counter, which is why nearly every brand is branching out to include its very own. Blemish balms, as they are more commonly known, are tricky to nail down, though. In our experience, true-to-the-original formulas are surprisingly thick, boasting whitening agents that form a physical barrier against the sun but can look cakey on the skin. Others, in an attempt to counteract this problem, are too thin, thus minimizing the efficacy of the product’s supercharged abilities. Omorovicza has struck a pretty good balance with its first offering in the category, which bows this month. The Hungarian brand known for bottling the country’s world-famous healing waters, which are unusually rich in complexion-balancing minerals like copper, zinc, calcium, and magnesium, has developed an SPF 20 BB cream that features encapsulated micronized hyaluronic acid spheres that are able to plump fine lines from deep within the skin, while vitamin C fends off free-radical damage, micro algae extracts boost cell regeneration, and ruby crystals create a unique light-reflecting quality to blur imperfections. Most impressive is its coverage, a nearly universal single shade that falls somewhere between a lightweight foundation and a (really) good tinted moisturizer. That it’s the only BB Cream out there without silicone, which can coat the skin and trap dirt underneath pores, is just an added bonus.

Photo: Courtesy of Omorovicza



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