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April 18 2014

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Gucci’s Garden Of Olfactory Eden

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The tale of Gucci’s famed Flora print is a pretty good one. As the story goes, Grace Kelly visited the Gucci boutique in Milan in 1966 with her husband, Prince Rainier of Monaco, and Rodolfo Gucci insisted that she take a gift with her in addition to the bamboo bag she purchased. When the Hollywood icon-turned-princess asked for a scarf, the designer took it upon himself to create a whole new pattern befitting a woman of her stature, thus begetting the multicolored floral print that has become a signature of the house. Gucci’s current creative director, Frida Giannini, revived the design via canvas bags in 2005, and this year sees its latest resurrection in fragrance form.

Riffing on Gucci’s 2009 Flora scent, a mélange of different blooms blended into a single bottle, Giannini has singled out every prized petal in the original Flora print and created single-note homages to each. The Flora Garden, as the collection of five perfumes is called, includes Gorgeous Gardenia, which blends red berries, pear, and brown sugar with the aromatic white flower; Gracious Tuberose, which pairs this most sensual of all blooms with hints of violet leaf, orange flower, and white cedarwood; Generous Violet, an ode to the pretty purple plant with orris extracts and a touch of suede; as well as Glorious Mandarin, which boasts a fresh burst of citrus tempered by peony and jasmine essences and the intriguing addition of a piña colada accord (it’s not just for tropical beverages anymore). And then there’s Glamorous Magnolia, the freesia and warm chocolate-spiked magnolia eau that happens to be a hit with Gucci Flora Garden face Abbey Lee Kershaw (click here to check out the platinum runway star’s other product essentials). Lovers of more unisex eaux be forewarned: All five flacons are unapologetically feminine. But there’s nothing wrong with getting a little girly—every once in a while.

Photo:Courtesy of Gucci

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