Morrocanoil: The Full Body Experience-------
When Moroccanoil launched stateside three years ago, it entered the U.S. market through a particularly inventive channel that proved overwhelmingly effective to its future popularity: the red carpet. After stocking the Hollywood coiffing set’s best and brightest with myriad bottles of its amber, argan-rich oil and styling products, word of the formulas’ shine-enhancing, conditioning abilities spread like wildfire. Katy Perry’s retro waves at the 2009 Grammys? Courtesy of Morrocanoil. Ditto Marion Cotillard’s Oscar French twist that same year. So when the brand decided to branch out into skincare, it chose a similarly unique entry point via prestige spa partners. Morrocanoil’s new five-piece collection of skin-smoothing salves, soaps, and body “soufflés” will ultimately roll out to select luxury retailers like Henri Bendel and Fred Segal next month, but it is currently only making the rounds on massage tables at Four Seasons, Mandarin Oriental, Trump, and Canyon Ranch properties near you. The orange peel-equipped Body Buff polishes away dead skin while avocado, grapeseed, and sweet almond oils act as the ultimate replenishing trio; the Hand Cream features the line’s titular argan oil, which has been blended with cocoa, shea, and avocado butter for a super-hydrating but weightless solution to flakiness; the Cleansing Bar is a mild argan and shea soap that gently removes dirt with the soft scent of the original haircare range; and the Body Soufflé offers the same ultra-luxurious blend of argan and shea in skin-slathering form. Our favorite new addition has got to be the Intense Hydrating Treatment, though, which goes from a gel to an oil as it melts into warm limbs. That you have the option to book a professional treatment to indulge in the entire group makes the user experience that much more enjoyable.
For more information on participating spas, visit www.moroccanoil.com.