Swarovski Gets Into The Beauty Game-------
Swarovski’s fashion ties run deep. Design legends like Chanel, Schiaparelli, and Dior all called on the Austrian crystal house to make their clothes sparkle—literally—and the jewelry brand continues to show up big on the catwalk, bedazzling pieces fresh off the Fall runways at shows like Creatures of the Wind, Jason Wu, Rodarte, Mary Katrantzou, Giles, Erdem, and Anthony Vaccarello. Next month, the storied company is embarking on a new collaborative journey as it enters the U.S. beauty market with its first signature scent. “Jewelry is pretty much the strongest self-expression of a woman, and fragrance is like invisible jewelry,” according to Swarovski creative director Nadja Swarovski, who teamed up with the perfume vets at Clarins Group to create Aura. The fruity floral that launched last year in Europe is unique in its construction. Rather than abide by perfumery’s classic “triangle” structure, which typically necessitates top notes, middle notes, and base notes, noses Jean-Pierre Bethouart and Olivier Cresp blended a host of choice essences together like a “prism of light,” “charging” an amber and white musk heart with a floral ray that boasts a sensual infusion of white tuberose, a spicy ray that packs the punch of pink pepper, and a fruity ray with hints of juicy lychee. The effect is both sweet and very clean, an effervescent combination that sparkles that much more thanks to an exquisitely sleek, streamlined flacon with obligatory crystal-encrusted cap. In addition to standard body-centric ancillaries, Swarovski has also a dreamed up a whole new way to enjoy Aura with a micronized form of its renowned crystal that is now available in skin-illuminating form. A golden highlighter and two shades of lip gloss, in sheer pink and clear, have been stored in a slide-top bauble designed in the fragrance’s likeness. Suffice it to say, shine on.
Available April 2012, exclusively at Swarovski boutiques.