September 2 2014

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The Rise Of The Un-Lipstick


Like many of our latter-day lipstick-loving peers, there’s nothing we covet more than a richly pigmented, nearly, if not entirely, matte bullet. But there is a time and a place for something a bit lighter in weight and color—a time, like, say, when the New York spring shows up two months early. We’re talking about lipstick that, though pigmented, is sheer enough to apply entirely sans mirror—let’s call it an un-lipstick. This spring, we will be rotating a trio of new varieties that fit the bill. Make Up For Ever’s Rouge Artist Natural is a precise counterpoint to the line’s Rouge Artist Intense in that it offers a similarly extensive palette in a new, airy, slightly glossy cupuacu butter-packed formula. We are particularly partial to the Iridescent Orange Pink (#N35) and Watermelon (#N41), both of which provide a sheer pop of color. Then there’s Fresh’s Sugar Coral, the latest incarnation of its wildly successful Tinted Lip Treatment line. A perfectly warm-weather-ready deep peach, this blackcurrant seed oil-enriched stick hydrates while protecting pouts from harmful UV rays with an SPF of 15. Finally, we give you Lipstick Queen’s Saint Eden, which follows in the footsteps of the brand’s previous un-lipstick innovations, Medieval and Blue Jean. This time around the brand’s founder, Poppy King, has dreamed up a totally easy-wearing hue that imparts a wash of transparent fuchsia-red. All three make a pretty good argument for giving your regular bullet a break.

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