When Tom Pecheux came on board as Estée Lauder’s creative director of makeup three years ago, he set a goal for himself: to inject “fashion, fantasy, naughtiness, and above all youth” into the 66-year-old brand. And he has stayed on task with a number of forward-thinking—and fun—product overhauls, which have included vibrant eye, lip, and nail color collections as well as his totally essential Sumptuous Two-Tone Mascara, which debuted at the Fall shows and just hit counters this week. Next up, the makeup artist is tackling Lauder’s cheek offerings. “It’s what defines a woman,” Pecheux says of blush—when it’s applied properly and in the correct, complementary shade. To make color matching that much easier, he has created a new Pure Color Blush palette that features 16 permanent hues in subtle tones, like the universally flattering Mauve Mystique, and more daring options, like the bright Electric Pink, which come in a satin or shimmer finish. Next month, the range will see the addition of three limited-edition high-impact options in the form of Fearless, a shocking fuchsia, Naughty, a bright peach, and The Siren, a muted cherry red. Consider them a part of Pecheux’s increasingly impressive youth infusion, which should excite longtime Lauder users—and attract a whole new crop of devoted fans.
Estée Lauder Pure Color Blush, $28, www.esteelauder.com.