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July 26 2014

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Vera Wang Walks Down A New Aisle

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Vera Wang’s name has become synonymous with the truly discerning and soon-to-be wed. But for those without nuptials on the horizon, or, in some cases, without the desire to ever put a ring on it, the powerhouse designer’s name likely has less resonance. While she has branched out beyond bridal before—fine china, anyone?—her latest release should earn her a new kind of mass appeal: introducing Simply Vera Vera Wang, the cosmetics collection, which just hit shelves exclusively at Kohl’s. Wang specifically chose to release her first foray into makeup under the auspices of the affordable department store giant (which already houses her diffusion line of the same name) and the fully imagined collection covers nearly every facet of your beauty wardrobe—minus nail polish, for now at least. We usually beeline straight for lipstick, but our favorites here were all of the un-color variety. Both the Eye Illuminating Primer and Smoothing Lip Primer create perfect canvases for makeup—eliminating eyelid slickness and filling in fine lines around the mouth, respectively; the Soothing Balm is a dense moisturizer that we’ve been slathering on our hands and feet pre-bedtime; and the Illuminating Concealer is Wang’s own take on YSL’s classic Touch Eclat. All of them are an entirely successful alignment of taste—and budget.

Photo: Courtesy of Simply Vera Vera Wang

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