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July 26 2014

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And The Blowout Battle Rages On

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The blow-out bar concept is well-charted territory. Between Blow and Drybar, you can get your hair straightened, smoothed, volumized, and “beach waved” all over the city. And while few of the Big Apple’s beauty bigwigs have jumped aboard the budget blow-dry service phenomenon, keeping their services hard to come by (and often hard on the pocketbook), Frédéric Fekkai is ready to get in on the action. “Blow-outs are part of Fekkai’s salon heritage,” the hair hero insists, explaining his new Summer Style Blow Out Bar concept. “We were the first to offer the blow-out regimen to New Yorkers with our signature blow-out. With the Summer Style Blow Out Bar, we want to offer accessible style to more women who are on the go and pressed for time.” How, you ask? By opening the doors to his Fifth Avenue Salon at Henri Bendel’s this summer from 7:30 to 11:30 a.m. and offering five classic blow-out styles for a mere $50. “[Our customer] may be on her way to work, coming from the gym or running to an event, but she knows her hair makes a big statement about her style and is looking for a quality service and a chic look that will last,” Fekkai explains, detailing the extent of his menu, which includes the straight and sleek New Yorker, the voluminous Dallas Chic, the loose, wavy Hollywood Glam, the supple, shiny Palm Beach Polish, and the beachy St. Barth’s Sexy. Things kick off May 24 and will only run through the end of August—for now. “We envisioned the concept as a whimsical summer pop-up and will see how it goes from there.” Fingers crossed it’s still around when fashion week starts up again in September.

Frédéric Fekkai Summer Style Blow Out Bar, Atrium balcony Henri Bendel, 712 Fifth Ave., NYC; for appointments, call (212) 753-9500.

Photo: Courtesy of Frederic Fekkai

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