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Gwyneth For Hugo Boss; Botox By Any Other Name Is Illegal; And More…

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With a mid-aughts brand spokesperson gig for Estée Lauder Pleasures already under her belt, Gwyneth Paltrow is no stranger to fragrance contracts. And the Goop creator just scored another one as the new face of Hugo Boss Nuit Pour Femme. [WWD]

They’ve done it! Ulta beauty and Lucky magazine have helped set the Guinness World Record for the most makeovers in 24 hours with a grand total of 403 makeovers. The astonishing feat was accomplished on the set of Good Morning America and required over 95 lipsticks and lip glosses, 35 blushes and bronzers, 60 eye shadows, 1,500 Q-tips, and 48 cans of Red Bull. How proud they all must be. [World Records Academy]

According to a ruling by the EU trademark office, “Botolist” and “Botocyl” will never see the light of a dermatologist’s office. The two competing Botoxlike products created by L’Oréal were found to bear too close a name to the original wrinkle-reducing toxin. [Bloomberg]

Photo: Stephen Lovekin/FilmMagic

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