Make Up For Ever Gets Penciled In
When Make Up For Ever launched its lineup of Aqua Creams two years ago, it brought something new to the market in the form of 25 super-saturated eye color pots that happened to be incredibly waterproof. A godsend for makeup artists working on outdoor film and television sets, the occasional face-painting beachgoer, and anyone looking for no-mess makeup, the mother of pearl-enriched, silky textured hues can be blended together or worn alone, without any risk of smudging or fading. Now, MUFE is making another groundbreaking move with the launch of its new Aqua Shadows. Boasting the same element-proof blend of waxes, oils, and polymers as well as silica powder for a soft finish, 12 new neutral-to-dark shades with matte or pearly finishes have been reimagined in chubby pencil form. This means thin lash-rimming lines or full, smudged-out lids are both easily attainable with a simple scrawl. And just like their predecessor, once these shadows are on, they’re not coming off.