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August 2 2014

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OpenSky Bets On Beauty

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When OpenSky launched last year, its mission statement was simple: provide a new kind of online shopping experience that is curated by consumers and based around the weekly-updated picks of experts in the arenas of food, style, healthy living, kids, and home. So, rather then spend hours clicking through the Web pages of Williams-Sonoma for a good food processor, you could just take Iron Chef Bobby Flay’s word for it. Need to navigate your way around Ikat scarves? Model Veronica Webb has you covered. Until this month, however, the site’s 1.5 million members have gone without beauty experts to steer them in the right direction as far as the latest in organic skincare, haircare, and fragrances are concerned. But that will all change tomorrow, when OpenSky’s handpicked batch of beauty ambassadors take to the Web via video and informative vignettes to enlighten you in the way of proper primping.

“Everyone’s always making lists [of products] around me, then forgetting the lists, then asking me again,” jokes celebrity makeup artist Pati Dubroff, who points out that her new role offers a venue to help inform interested parties of the best cosmetics of the season—and show them how to apply them as well (her first round of weekly picks will include By Terry Rouge Terrybly Lipstick as well as the brand’s Touch-Expert Advanced Concealer). New York-based dermatologist Dr. Neil Schultz couldn’t agree more. The good doctor of DermTV fame is using his weekly platform to educate consumers about two extremely important antiaging tips: sunscreen and exfoliation. Other pros whose picks will be available for the perusing in addition to the site’s own recommendations include renowned perfume writer and former New York Times fragrance critic Chandler Burr—who will reveal a secret scent once a month after dropping periodic hints about its composition—backstage regular Orlando Pita, whose initial round of favorites includes the classic Mason Pearson brush as well as Leonor Greyl’s Styling Spray, and Serge Normant, who won’t only be hawking his favorite styling aids on OpenSky but debuting a few of his own as well. This week will see the exclusive launch of Normant’s new Avah Eau de Parfum hair fragrance, the first time you will see it online or in-store anywhere. If that’s not a reason to join up, we don’t know what is.

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