August 27 2014

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“The Del Rey,” Now In Manicure Form


Mulberry debuted its latest It bag in February, and the Del Rey—a structured satchel with a top handle inspired by singer and muse Lana Del Rey—has lived up to its hype. The accessory has appeared on the arm of many an A-lister over the past few months and is even threatening to unseat Alexa Chung’s Alexa bag as the British band’s most popular piece of arm candy. Tomorrow, the Del Rey will have its official welcome party at Mulberry’s Spring Street store in New York, where Zoe Pocock will be doling out manicures with her cult-favorite Nail Rock overlays. “We’ve always been fashion-minded,” says the Brit tastemaker, who has partnered with designers like Mulberry’s Emma Hill, Meadham Kirchhoff, and Gretchen Jones—not to mention retailers like Topshop—on exclusive prints. And the strategy has paid off; in our estimation, Nail Rock has some of the most forward-thinking designs in the increasingly high-stakes game of nail overlays—and a particularly good instict for collaboration. Its latest joint effort: the Lake Placid, two different prints inspired by Lana Del Rey’s hometown and her preference for moon manicures, which Pocock designed for Mulberry. “We’ve just done it for the global launch,” she says of the designs that will make the rounds from London to Korea as Mulberry’s international boutiques celebrate the new bag. Although in a piece of good news for the manicure obsessives out there, has just learned that Pocock is considering making them available on her brand’s Web site as well. Stay tuned.

Photo: Courtesy of Nail Rock

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