Drugstore Discovery Of The Week: Maybelline Gets BB-Beautiful-------
Ask any makeup pro and they’ll tell you that BBs are booming. Beauty balms, as the complexion multitaskers are known in Asia where they have become essential to any well-rounded regimen for their brightening, sun-protecting, skin tone-evening, imperfection-blurring, and hydrating capabilities, have seen many iterations since launching stateside last year—some more successful than others. We’ve found that the formulas that are truest to form—heavy and thick with a slight chalky finish—are less easy to digest, while the smoother, lighter lotions seem to be getting a bit more traction. Enter Maybelline’s Dream Fresh BB 8-in-1 Skin Protector, which debuted this month and is squarely in the latter camp. An oil-free gelled-water base means that the titanium dioxide-boosted skin tint—the first BB offering from the beloved New York-based mass brand—goes on like a sheer, tinted moisturizer while providing mineral sunscreen protection with SPF 30. It also comes in five shades, which is a staunch departure from more traditional BBs that are one shade fits all—a much appreciated update for those of you who, like us, veer toward the medium-dark end of the skin tone spectrum. Ditto its $8.99 price tag.