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July 31 2014

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In The Thick Of It

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Since launching its revolutionary Pure Abundance Hair Potion in the mid-aughts, Aveda has been a go-to for the volume-deprived. The powder-to-liquid structuring aid adds instant girth to otherwise limp, dry strands for a fuller appearance. Now the natural-minded brand is taking the thickening process one step further with its new Pure Abundance Style Prep. Meant as a pre-Hair Potion step to be spritzed onto damp hair, the rice bran, passion fruit, acai, and organic acacia gum formula beefs up freshly washed strands while plant oils and morikue protein strengthen and condition them. And the volume boost lasts until your next shampoo, too, thanks to a corn-derived polymer that helps lock in the style. In true Aveda fashion, the lightweight spray boasts an amazing mint-floral aroma, thanks to the addition of jasmine, organic peppermint, and organic ylang-ylang essential oils. All this for a single step in your regimen, you might be asking? Yes, is the answer; Aveda isn’t in the business of cutting corners for beautiful hair.


$24, available July 2012 at www.aveda.com.

Photo: Courtesy of Aveda

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