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August 30 2014

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The Hair Apparent

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Nail color expansion is the name of the game these days as brands big and small clamor to launch new lacquer shades to keep up with increasing consumer demand. But hair is turning out to be an equally exciting category in which new, er, growth seems to be at a high. Aesop is the latest company to capitalize on beauty fiends’ collective love for locks with a range of six shampoos and four conditioners. The Australian apothecary line’s Black Label builds on a strong foundation of low-foamimg favorites that have been essential to its offerings since it launched in 1987 (if you haven’t tried Aesop’s aromatic Rose Hair and Scalp Moisturizing Masque, there’s no better time than the present). The new collection merely serves to enhance an already strong position in the business of beautiful hair. Cleansers include the über-gentle Classic Shampoo, hydrating Nurturing Shampoo, density-boosting Volumising Shampoo, sulphate-free Colour Protection Shampoo, mild Calming Shampoo, and balancing Equalising Shampoo, all of which are formulated with delectable blends of active botanicals and meant to be gently massaged into the roots, rather than raked through the lengths, on an as-needed basis, rather than daily, so the scalp’s natural oils can restore hair follicles without being stripped of essential moisture. Coordinating creamy rinses include the shine-enhancing Classic Conditioner, reparative Nurturing Conditioner, sulphate-free Colour Protecting Conditioner, and Volumising Conditioner, which can be easily mixed or matched to the shampoo of your choice. The term “wash and wear” just got a whole lot more fun.

Photo: Courtesy of Aesop

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