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April 16 2014

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Argan Oil, Now Packing Heat

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Josie Maran has made a career out of slathering organic argan oil all over her face and body—and she has convinced a good many beauty fiend to follow suit. After launching her eponymous empire with pure versions of the Moroccan-born elixir, she branched out into color cosmetics as well, loading everything from illuminizers and tinted moisturizers to cheek-color sticks and lip glosses with the do-it-all salve. For her latest trick, Maran has shifted gears to focus her attention—and the moisturizing, smoothing, and reparative benefits of argan oil—on parched, overworked manes. Argan-based hair products are well-charted territory, of course. But Maran’s offerings have managed to find a niche for themselves regardless. Her first two efforts included a Hair Serum to boost shine and enhance softness as well as a texturizing mist to create hydrated waves, and now comes news of her Argan Hot Oil Self-Heating Hair Treatment. It’s really a no-brainer: Boosted with additional infusions of bergamot oil and soybean oil, the miniature argan ampules come with an advanced self-heating mechanism that allows them to warm up when rubbed together in hands in order to penetrate split ends and porous strands. Used once a week and left in for about three minutes (or longer if you want to increase efficacy), a single tube should start to reverse the past eight weeks of summer fun, which have no doubt left your locks a little worse for wear.

Photo: Courtesy of Josie Maran

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