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April 20 2014

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Celebrity Fragrance Ad Campaigns Heat Up; Video Game Heroes, Bottled; And More…

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Lady Gaga isn’t the only one upping the ante with a new fragrance campaign. Beyoncé has just unleashed her new Midnight Heat ad onto the Internet. Sure, it’s not little micro-men climbing allover her naked body, but, like, it’s still Beyoncé. [Fashion Etc]

Tom Bachik became the most talked about nail artist in the biz for a brief moment two summers ago when he was named Chanel’s first-ever celebrity manicurist, but now it appears that he has changed teams. The self-branded “MAN-icurist” recently signed on as the latest addition to L’Oréal Paris’ growing roster of experts. Will he still use Chanel’s inimitable lacquers when on set with his laundry list of A-list clients? Presumably yes. [WWD]

Daria Werbowy has shorn off her long chocolate locks in favor of a chin-grazing crop, courtesy of Christiaan. She originally made the cut a few months ago, according to the famed hairdresser who admits that the super-duper model “took a while to own it.” But he trimmed it up on the set of the Celine’s Fall campaign and left it short, mostly because “no one dared to put [Daria] in extensions.” [Into The Gloss]

What exactly does a video game smell like? We’re about to find out thanks to the perfume geniuses at Epic-Scents who are developing a range of fragrances that evoke the characteristics of gamer heroes like Mega Man. Full disclosure: we’re intrigued to see what they come up with for Mario. [Escapist]

Photo: Courtesy of Coty

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  1. diaboliqueguan says:

    please all you celebs, your fragrances are a bloody disaster. stop pasting your name to some cheap bottles of artificial fragrances that causes bodily poisoning.