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September 3 2014

styledotcom This natural nighttime serum gives @rubyjean_wilson her radiant glow: stylem.ag/1CmOL83 pic.twitter.com/LTntAbytJm

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Matchmakers: Sephora And Pantone Universe Make Foundation Foul-Ups A Thing Of The Past

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After declaring Tangerine Tango, a punchy carrot hue, the color of the year in the Spring, Pantone, the global color authority, had everyone thinking orange—Sephora included. The beauty giant teamed up with the global color authority to release a host of clementine-tinged makeup staples—eye shadows, nail lacquers, and false lashes included. It marked the beginning of what would blossom into an, err, beautiful friendship that has now given way to Color IQ. The latest collaboration from the dynamic duo represents a groundbreaking innovation in the painstaking process that is foundation selection. Based on the simple truth that skin colors are comprised of many distinct shades, Sephora and Pantone dreamed up a device that will eliminate any and all skin-perfecting problems. Long gone are the days of buying a foundation only to realize it’s too orange, too yellow, too dark, or too chalky; in their place, the age of Capsure, a compact, handheld “spectro-colorimeter” that records 27 images of the skin in 1.8 seconds, analyzes them, and then assigns them an official Pantone skin tone number. Melanin, sun exposure, and freckles are also taken into account, so even if you’ve done a little too much sun worshipping recently, you’ll still get an accurate reading. Then comes the fun part: using an iPad, in-store experts at the luxury beauty emporium load up their universal skin tone library data system to match your precise skin tone (narrowed down from 110 shades) to any of the 1,000 foundations that they carry from myriad brands. If you want to go a bit darker for the summer, you can tap that option and get a whole new list of products that stays perfectly within your personalized pigment shade range; ditto rosier, lighter, more luminescent, or more matte options. The best part? It works. On a recent visit, we found spot-on matches from Make Up For Ever, Christian Dior, and Nars; the latter of which was our favorite. That bottle of its Sheer Matte Foundation in Gobi is nothing short of a game changer, not unlike the new technology itself.

Color IQ arrives at Sephora’s 5 Times Square New York flagship tomorrow July 26, and will roll out to its San Francisco flagship in early August followed by other nationwide locations.

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