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Tarte Brings Back That Loving Feeling


Tarte Cheek Stains are sort of like ice cream flavors: everyone has a different go-to. Flush, a sheer berry red, has been a long-standing favorite around these parts, although we’ve been known to dabble in True Love ( a sheer watermelon) and Blissful (a warm peach) as well. It’s hard to pick just one—sort of like when we get up to the counter at the Van Leeuwen truck only to stumble between coffee and mint-chocolate chip (mmm).  Tarte has just made the decision that much harder with the launch of its latest Cheek Stain shade, Loving. A shimmering dark rose, the creamy, highly blendable color stick is loaded with the antioxidant power of açaí, acerola, and pomegranate extracts as well as maracuja oil, a hydrating wonder elixir that allows the shimmering pigment to melt into the tops of cheek bones. This particular incarnation is slightly less versatile than, say, Flush, which boasts a translucent gel texture that’s sans sparkles and therefore that much more wearable. But Loving makes the perfect compliment to bronzed skin—and should be applied liberally as we ride out summer’s last days.

Photo: Courtesy of Tarte

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