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Versace Makes A Move For Men; Jon Bon For Avon; And More…


The beauty biz is looking to woo a whole new crop of very interested male consumers, and Donatella Versace is aware of it. The designer is reportedly working on a men’s scent called Eros, to be released this fall. [WWD]

Avon is also getting on board the men’s beauty boom, announcing this morning that it has signed Jon Bon Jovi as the face of its Unplugged fragrance for men and women. [USA Today]

Gucci continues to invest in its women’s fragrance portfolio, signing Blake Lively to a new beauty contract as the face of the forthcoming scent Premiere. In the flacon’s just-released ad images, Lively plays a role she’s becoming plenty familiar with: screen siren. [Daily Mail]

With a new signature scent already under her belt, Selena Gomez is turning her branding ambition to the primping set’s other hot commodity: nail polish. The Disney star has inked a deal with Nicole by OPI to launch her own lacquer line. [Hollywood Life]

Photo: Yannis Vlamos /



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