Drugstore Discovery Of The Week: Maybelline’s Color Code-------
Tinted eyelashes got a major boost at the Fall shows courtesy of Stella McCartney, who asked long-time face-painting partner Pat McGrath to create a custom blue gel mascara for her presentation in Paris. Swept in multiple coats onto models’ top and bottom lashes and showcased against clean skin, the Ceylon accent was a huge hit—and has inspired many a makeup company to dream in Technicolor. We fell hard for YSL’s Mascara Volume Effect Faux Cils Waterproof in #4 Majorelle Blue when it launched in May, and now Maybelline has debuted a budget-friendly alternative. The mass beauty giant just released a collection of limited-edition haute hues of its classic Great Lash mascara, which is now available in Go Go Green, Totally Teal, Pop of Purple, and the Stella-esque Blink of Blue. The foursome will only be on shelves through the end of the month, though, so best to get while the getting’s good so you can stock up for fashion week; we hate to be the ones to remind you of this, but the New York shows start in a month. Best to start readying your makeup arsenal now.
$6.40 each, available at drugstores nationwide beginning August 2012.