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April 19 2014

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At Rochas, Fabrics So Gorgeous, “You Kind Of Want To Wear Them On Your Mouth”

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There are certain collections that lend themselves to strong beauty looks, and under Marco Zanini’s tenure, Rochas is definitely one of them. “There are these incredible rosebud-colored patterned florals towards the end [of the show]; you kind of want to wear them on your mouth,” Clé de Peau creative director of makeup Lucia Pieroni said at Zanini’s Spring outing, where lush fabrics were a huge part of the story. The other conversation piece? Pieroni’s flat-finish cerise mouths.

“I’m obsessed with lips at the moment,” the makeup artist joked, having already gifted us with one of the month’s best last week in Milan. Giving skin a pastel, luminescent finish courtesy of a few swipes of Clé de Peau’s Luminizing Face Enhancer in #11, Pieroni dusted lids with the gold color from its forthcoming Eye Color Quad in #209 Sapphire and brushed up brows, leaving lashes without mascara. Then came those pouts, painted with a blend of Clé de Peau Extra Rich Lipstick in R1, “a beetroot red,” according to Pieroni, and R2, “a pillbox red,” which she mixed together and topped with a bit of its Blush Color Duo in Pink for a mattified texture. “Matte to me seems quite modern,” she said, dragging a cotton swab around the edges of the mouth to ensure a soft-focus effect, “as though they’ve really been sucking on a lolly.”

It wasn’t the first look she and Zanini tried, but it was the one that stuck. “The music’s very California, and we went through the process of having the girls look sun-kissed, but they looked too much like a Dutch painting with those hoods,” Pieroni elaborated, motioning to the silk visors-turned-headscarves that Zanini commissioned from the French couture house Lemarié. “She’s a romantic dreamer who does not go out into the sun,” Zanini chimed in of the accessories, which left Wella global creative director Eugene Souleiman very little to work with.

“A ponytail is a little boring, but logistically, it was the only thing we could do,” Souleiman said somewhat begrudgingly, leaving his mark on the look by giving models what he called “premium hair.” “It’s really, supernaturally straight, ” the coiffeur explained, stretching strands with a blow-dryer, coating them with Wella Professionals Shimmer Delight Shine Spray, running them through an iron, and gathering lengths into a low ponytail that he pulled out a bit from the top of the elastic to create a voluminous, pseudo bob beneath the bonnets. “It’s maximized,” he admitted of the end result, “but so subtle it’s not vulgar.”

Photo: Luca Cannonieri / Gorunway.com

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