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July 30 2014

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Eau De Elizabeth And James

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Fresh on the heels on another set of successful Spring presentations for their lines The Row and its more contemporary counterpart Elizabeth and James, Mary-Kate and Ashley Olsen have officially announced what they alluded to at the latter show just yesterday: Starting next year, the sister duo will be back in the fragrance game, creating a signature Elizabeth and James scent with Sephora. Back in 2006, before the fashion fame, the Olsens dabbled in fragrance with a series of body sprays that were evocative of travel destinations (Malibu Style, London Beat, and South Beach Chic were the toast of the tween beauty game). Their newest perfume project will prove a much more sophisticated offering, and if Sephora’s recent partnership with Marchesa is any example, it should be pretty luxe, too. Stay tuned. [WWD]

Photo: Larry Busacca/Getty Images

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