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July 26 2014

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Gwyneth Gets A Makeup Contract; Birchbox Goes Global; And More…

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First came the Boss Nuit Pour Femme campaign, and now comes news that Gwyneth Paltrow will (finally) be getting a makeup contract all her own. Mrs. Chris Martin has just been named the latest face of Max Factor. The historic line, which was taken off shelves in the U.S. three years ago, is still very dominant worldwide. Paltrow will star in a Pat McGrath-curated campaign that features different looks that tell the story of her different roles: mother, wife, actress, singer, and of course GOOP creator. [WWD]

Birchbox, the beauty sampling service upon which all other sampling services have been built, is going global. The company acquired the Paris-based JolieBox to extend its reach across the pond. [WWD]

It looks like Jessica Hart will follow in Miranda Kerr’s footsteps. The Aussie model has revealed plans to launch her own naturally minded skincare and makeup range down under. [Grazia]

The latest bit of publicity for Jessica Chastain’s starring role as the face of YSL’s forthcoming Manifesto fragrance has hit the Web. The new video vignette features Chastain in a Nicolas Winding Refn-directed short that involves purple paint, a silent auction, and a lot of intrigue. [Fashion Etc.]

Photo: Jason Merritt/Getty Images

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