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July 29 2014

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Kate Bosworth Gets A Beauty Deal

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Kate Bosworth was perhaps NYFW’s biggest celebrity supporter this season. The actress-turned-Calvin Klein model and L.A. style icon made cameos at Cushnie et Ochs, Prabal Purung, Theyskens’ Theory, Altuzarra, and Proenza Schouler while revealing that she is in the process of starting her own fashion line to boot. That wasn’t her only big news, it turns out: Bosworth just inked a deal with SK-II to become its latest brand ambassador, to which we say—well played. With her fabulous fashion sense, enviable blond hair that always manages to be perfectly tousled, creamy alabaster skin, and gorgeous dual-colored eyes (one is blue and the other is hazel), Bosworth was made for a big beauty deal and, quite frankly, could have struck one with a good many brands. We have no doubt that she’s been approached by more than a few, which is why holding out for something like this is that much more impressive. With its upmarket distribution, extremely effective formulas, and exclusivity (Cate Blanchett is one of the Japanese line’s only visible, global faces), SK-II is the perfect match for Bosworth, who will jet to Sydney next month, presumably to join Blanchett, as she celebrates her signing. That the company is part of Procter & Gamble’s portfolio, which also includes Pat McGrath as global creative design director for beauty, makes it that much more exciting. Only great things can come out of a partnership that puts Pat on makeup and Kate on camera. Stay tuned.

Photo: Mark Von Holden/Getty Images

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