September 1 2014

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African Botanics Has A Marula Oil Moment


Since ascending to prominence in the mid-aughts, argan oil has become a beauty industry power player. The precious elixir harvested from the pulp and seeds of the nuts native to Morocco has made its way into everything from hair treatments and face serums to cream blushes and eyeliners, inspiring more than a few argan-only product lines in the process. But it’s not the one-and-only when it comes to exotic, antioxidant-rich, extra-nourishing extractions. Marula oil, argue Craig and Julia Noik, is just as good—if not better. The L.A.-by-way-of-South Africa-based beauty entrepreneurs launched African Botanics this year under this premise, building their naturally derived face and body range on 100-percent organic, cold pressed, wild grown marula oil from the fruit seed kernels of sustainable marula trees in South Africa’s Western Cape Fynbos region. Brimming with antioxidants, vitamins C and E, and a boatload of omega fatty acids, there is little the miracle salve cant do: infused with arnica, peppermint, lavender, neroli and tea tree essences in the Botanical Body Hydrator, it soothes, rejuvenates and moisturizes parched limbs; used alone in its best-selling pure state, it relieves split ends and dehydrated complexions on contact while absorbing quickly with no greasy residue. Let the marula mania begin.

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Photo: Courtesy of Space NK

Natural Beauty