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April 19 2014

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Redken’s Curl Crush

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There’s a specific section of most hair product aisles dedicated to curly girls and it is reliably filled with a series of mousses, gels, and serums designed to “tame” or “control” what are perceived to be unruly twists. But this is the wrong way to approach textured locks, according to Redken, which has just launched a brand-new line of curl-defining styling aids that are meant to enhance what you’ve got, rather than mask it. “They’re all very light,” Cutler Salon grooming expert Jenny Balding says of Curvaceous, the seven-piece range that will replace Redken’s Fresh Curls collection and includes a sulfate-free shampoo and conditioner, the nourishing Curl Dive mask, the Wave Ahead texturizing mousse, and the Full Swirl cream serum—an amazing leave-in alternative to gel that hydrates while it locks in a frizz-free style without ever being sticky. The two standout products, however, would have to be Ringlet, Redken’s best-selling perfecting lotion that has been reformulated and repackaged to provide even more weightless structure, and Wind Up, a “reactivating spray” that can refresh any style—curly or otherwise. The whole group is bolstered by sugar crystals, which help curls lock into their natural coil pattern, and moringa oil, a fatty acid-rich elixir that adds moisture and shine to parched lengths. As Redken is a salon brand, it has also devised an interactive new series for its Style Station iPad app that lets guests identify their specific type of hair—wavy, curvy, curly, springy, or spiral—and then determine the perfect product cocktail to keep it functioning at an optimal level within its comfort zone.

To find a Redken salon near you, visit www.redken.com.

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