Signing On For A Skincare Sea Change-------
Three years ago, Dr. Runhild Gammelsaeter made a shocking discovery. While observing workers at one of Norway’s many salmon hatcheries, the researcher noticed that their hands were incredibly youthful—smooth, even in tone, and startlingly devoid of age spots or wrinkles. It led her to start a biotech company that found a special enzyme released by Atlantic salmon during the hatching process that increased elasticity and hydration levels in skin while accelerating cellular turnover. The debut of Freya+, a skincare line that created waves in the beauty industry when it launched in 2010, promptly followed. The waters have been relatively calm since, but former Avon exec and beauty industry veteran Patricia Pao is keen on making a splash of her own. Noticing the same phenomenon that Gammelsaeter did when on a chance tour of Norway’s largest salmon hatchery, Pao spent months researching a similar enzyme after which she teamed up with a different marine bio-tech company in Oslo to develop an even more active form of the ingredient, which has been extracted from the hatching waste water along with eggshell fragment proteins and amniotic fluid, to create a super-charged skin-correcting agent. Naming the complex Vibransea and bolstering it with vitamin C to brighten the complexion, and brown algae, which enhances moisturization and reduces the inflammation that can lead to the physical signs of aging, Pao has launched Restorsea, a pared-down line of two products: the über-rich Rejuvenating Day Cream is accompanied by an Revitalizing Eye Cream that also contains wild oats to calm irritation and citrus-derived hesperidin to increase circulation and reduce dark circles. Add a natural preservative system to the equation for a paraben-free formula boosted by a slew of naturally-occurring ingredients and this line is poised to have some serious legs—make that fins, rather.
Restorsea Rejuvenating Day Cream $150, and Revitalizing Eye Cream, $85, available at Bergdorf Goodman.