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July 29 2014

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Drugstore Discovery of the Week: The Prada Pedicure, Now Lacquering

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When the news broke yesterday about a new membership service that allows you to rent nail polishes—like movies or designer dresses—to allow for more trying and less excessive buying of a plethora of trend-driven lacquers, we were reminded yet again that the nail business is still very much booming. What started three years ago with the acceptance of highly designed talons, first on the runways and then at the mass level, has transitioned into an unthinkable number of new-to-market nail brands looking to cash in on the manicure craze. The rush on polish has also caused more established brands to beef up their varnish offerings, and fast. Enter CoverGirl’s new Outlast Stay Brilliant Nail Gloss, which makes some lofty claims including a finish so shiny, it does not require a topcoat—and will apparently go un-chipped for seven whole days. We first caught a glimpse of the wonder color in Milan, where Pat McGrath accessorized Miuccia Prada’s oft-discussed geisha platforms with cherry red pedicures in Ever Red-dy and Reliably Red, and have been dying to get our hands on a bottle ever since (a bottle which, it should be noted, looks strikingly similar to Chanel’s covetable black-capped Le Vernis). Those particular shades wont be available until January, when the entire collection rolls out to adrugstore near you, but amongst the 15 early-release hues are similar offerings in Lasting Love, pictured above, and Forever Festive, a shimmering dark metallic crimson that has “holiday party circuit” written allover it. At $5 a pop, it’s well worth it to buy (not rent) both.

Photo: GoRunway.com; Courtesy of CoverGirl

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