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July 31 2014

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Eau De Marni, Revealed

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After announcing last fall that she would launch her first fragrance—with Estée Lauder, no less—Marni creative director Consuelo Castiglioni has finally revealed more details about her house’s debut scent. “It’s for a woman who dresses for herself, who doesn’t follow trends but is sophisticated and also maybe a little eccentric,” the designer explains of the blend of spicy and woody notes tinged by an intense rose heart—all of which should sound familiar to the Marni faithful, who will be equally excited by the perfume’s bottle. Based on a flacon Castiglioni found at a flea market, the glass orb has been polka-dotted and topped with a red cap. “I wanted a bottle that was kind of traditional—that is, one that lasts over time, like the clothes we make,” she tells WWD. “It isn’t seasonal. I think this bottle reflects our concept—you want to keep it.” Ditto the Nick Knight-lensed ad campaign shots starring Raquel Zimmermann. [WWD]

Photo: Courtesy of Marni

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